About Marketing Services

Phase 1: Plan Development

To ensure your marketing efforts secure a strong return on investment, you need to have a marketing plan. With a plan, your firm can better make focused decisions in the future. Investing time in a vision is ultimately a time-saver. In fact, deciding where you’re going before you start moving is the best way to become more efficient and prevent waste.

For this purpose, we consider 2 parties the key agents in a law firm marketing system: the individual attorneys and the firm. Their actions affect each other and define the success of the system as a whole.

In this system, the attorneys engage in marketing activities according to their individual plans (as part of phase 1). The firm, on the other hand, is responsible for developing a support system (In-house resources, outsourced services and software solutions) as well as marketing policies, that encourage and facilitate but also control the attorneys' marketing actions. At the same time, the firm may also engage in marketing activities that benefit the company as a whole.

Phase 2: Activity Budget and Contact Management

Marketing your services in random bursts is not as effective as spreading your efforts over time. Phase 2 adds a layer to the marketing planning process by means of organizing and coordinating the attorneys' activities and budget requirements, as well as managing contacts in a database to enhance both effectiveness and efficiency of the attorney marketing. Using a calendar, attorneys can plan out marketing efforts over teh course of a year.

Phase 3: Marketing Automation

You can give more information about service, abour your company, and policy. You can give more information about service, abour your company, and policy.

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You can give more information about service, abour your company, and policy. You can give more information about service, abour your company, and policy. You can give more information about service, abour your company, and policy. You can give more information about service, abour your company, and policy. You can give more information about service, abour your company, and policy.

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You can give more information about service, abour your company, and policy. You can give more information about service, abour your company, and policy.

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You can give more information about service, abour your company, and policy. You can give more information about service, abour your company, and policy. You can give more information about service, abour your company, and policy. You can give more information about service, abour your company, and policy. You can give more information about service, abour your company, and policy.

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You can give more information about service, abour your company, and policy. You can give more information about service, abour your company, and policy.

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You can give more information about service, abour your company, and policy. You can give more information about service, abour your company, and policy. You can give more information about service, abour your company, and policy. You can give more information about service, abour your company, and policy. You can give more information about service, abour your company, and policy.

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You can give more information about service, abour your company, and policy. You can give more information about service, abour your company, and policy.

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You can give more information about service, abour your company, and policy. You can give more information about service, abour your company, and policy. You can give more information about service, abour your company, and policy. You can give more information about service, abour your company, and policy. You can give more information about service, abour your company, and policy.

PLANNING

The planning entails a discussion of the marketing plan development process, as well as individual marketing objectives and challenges.

Participants should think about and define their individual and firm marketing objectives (Do you have specific personal or firm goals? Where do you see the GAP between where you are and where you need to be?) and challenges (What obstacles are preventing you from reaching your goals? What do you think is your biggest sales/marketing challenge?)

QUESTIONNAIRE

We will send you a research survey to collect information on legal industry (according to practice area), target market, vision and personal brand, marketing goals, activities, skills, and the firm marketing system.

Participants should fill this out as detailed as possible. Any missing information or information the participant does not have we will discuss in the follow-up meeting.

STRATEGIC MEETING

During the strategic meeting, we gather additional information, review and revise goals as needed, and discuss interests as well as client types and behavior

Participants should plan on 30 minutes for these calls and can also ask questions and discuss provided information

STRATEGIC PLAN PRESENTATION

After gathering all information we create a strategic marketing plan that entails the survey analysis, as well as recommendations for marketing activities and firm support (In-house, outsourced and software)

We present these plans either individually or in groups depending on the information we gather in the previous steps. Participants can ask for clarifications and adjustments

ACTIVITY & BUDGET PLAN

For those who want to plan out their activities on a tactical level, we offer to create an activity and budget plan that includes specific action steps and associated cost and time investments

We intend to establish an activity/ budget approval system for the firm

MANAGEMENT PLAN

The management plan includes the strategic and tactical plan for the firm as a whole, as well as implementation recommendations for support (in-house, outsourced and software) and policies

IMPLEMENTATION

For those who need assistance with the implementation of their plan, we can help with procedures like activity calendar creation, contact management or CRM software onboarding and firm support development

AUTOMATION SOFTWARE

If there is a buy-in from management and the other participants we plan for a marketing automation software implementation as part of the firm's marketing system

We plan the automation strategy, content development, contact management and contribution/policies together with the firm and assist with the software onboarding

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